Blueprint Cohort 2: Applications Are Now Open

I’m excited to share that Blueprint Cohort 2 applications are officially open.

This cohort will select 10 creators, providing them with up to $300k in funding and show them to go viral onchain.

With the support of our incredible collaborators—Zora, Pods, Guild, Bonsai, Layer3, and our newest collaborator Base—we're positioned to hit new milestones over the next two and half months.

While Cohort 1 saw less than 5% acceptance rate, we encourage all interested creators to apply now:

Cohort 2 Goals

Cohort 1 made a significant impact in a short amount of time.

Over the course of 7 weeks, we saw:

  • $468k (173ETH) gross mint revenue

  • 367k total editions minted

  • 10/10 creators reached the 10 ETH Club

While Cohort 1 brought about 50 pieces of content onchain, we’re increasing the volume in Cohort 2 with plans to bring up to 150 pieces of content onchain over two and a half months, and of course work with every creator to enter the 10 ETH Club.

Mentors

Each creator will have access to world class mentors, spanning Cohort 1 alumni, top crypto founders, and other creators who’ve already seen success in this space.

These experts will work directly with participants through 1:1 sessions and group discussions to provide valuable insights on how to go viral onchain.

What is the ETH Club?

The ETH Club is a group of creators who have earned 10, 100, or 1,000 ETH in primary sales.

Reaching these levels is recognized as a major milestone, and participants who achieve them will receive a physical plaque to mark their accomplishment.

Cohort 1 creators each hit the 10 ETH Club by the end of the 7-week program and we intend to get every Cohort 2 creator to achieve the same.

Important Dates

Please keep the following dates in mind as you consider applying to Cohort 2:

  • October 21: Applications open

  • November 17: Applications close

  • November 18 - December 1: Blueprint Committee reviews applications

  • December 2: Cohort 2 Starts

  • February 16: Cohort 2 Ends

Time Commitment for Cohort 2

Participation in Cohort 2 requires a strong time commitment, particularly during the first three weeks.

Regardless of your time zone, you’ll be expected to join every education session, which is a requirement for acceptance into the cohort.

  • First three weeks: Daily education sessions for a few hours each day, with a focus on learning how to create and distribute content onchain. These sessions will be followed by content drops and running campaigns onchain every day.

  • After three weeks: The remaining time will be dedicated to running campaigns asynchronously, with less focus on live sessions and more time spent executing what was learned during the initial weeks while continuing to publish your content onchain.

Who Should Apply?

We’re looking for full-time creators—those who have already made money from their craft, have an archive of content that they've already published or ready to publish, and understand the hustle and grit that come with the creator life.

Whether you’re regularly publishing digital art, videos, music, or podcasts, you’ve shown the dedication it takes to keep producing and evolving.

Experience onchain isn’t required, but what’s crucial is your willingness to push through and use the tools we provide to continue your creative journey using crypto rails.

A can-do attitude, consistency and resilient work ethic are key to thriving in this program.

What You’ll Learn

Over the 2.5 months, creators will learn about:

  1. Building an Onchain Audience

  2. How to Distribute Content Effectively

  3. Going Viral Onchain

  4. Aligning Incentives with Collectors

  5. Managing Organic vs. Incentivized Mints

  6. BONUS: Raising Money

Each topic is thoughtfully designed to help you win onchain.

Remote Format

Blueprint is primarily remote, allowing creators from around the world to participate without geographical constraints.

As long as you have great Wi-Fi and access to Zoom, you're good to go.

What’s in it for Blueprint?

Blueprint operates on a revenue-sharing model in exchange for funding, mentorship, and tools to help you go viral onchain.

Our incentives are aligned.

We only win when you win.

RSVP to Our AMA

We’re hosting an AMA on Monday, October 28th, at 12 PM EST to answer any questions about Cohort 2 and how you can be a part of it.

This will be a good chance to ask your questions, meet some of the mentors, learn more about the program and what to expect.

Join the Twitter Space:

Applications Are Open Now

Applications for Cohort 2 are open until November 17.

Apply now directly on the site below.

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