We’ll keep this article swift and to the point.
Here are the tools and platforms I use on a monthly basis to manage my podcast. I’ve also included a list of promising tools I want to experiment with.
WordPress - my go-to site builder for managing adamlevy.io
Hubspot - CRM for contact forms and email marketing
Bonfire - to token-gate my content, aka The Vault via adamlevy.xyz
Guild.xyz - create group chats on Telegram, Discord, etc.
Link3 - a registration tool mimicking a community Calendly that helps organize Twitter spaces and Discord AMAs. The big ah-ha here is their ability to connect a user’s web2 data to their web3 wallet address, all opt-in-based. Oh, and then they make an NFT to claim if you attended the event in question
Lens Protocol - a platform I’ve been experimenting with more to build a collector-first audience
Mirror - my blogging platform of choice
Decent - helped execute the entire free Pin launch for Mint Season 6
POAPs - issuing NFTs for in-person events
Zora - minting Podcast NFTs
Bello - helps me understand who my collectors are so that I can create better content and find new ways to monetize. FD this is a project my co-founder and I created to help solve a problem I kept running into of not knowing who my collectors are
Google Analytics - understand how my landing pages and blogs are performing
Spotify & Apple Podcast analytics - understand how my podcast is performing
Showtime’s Music Drop - mint an NFT to save a song to your Spotify playlist
Pr3save – Spotify-pre save-for-allowlist tool
Laylo - Wallet to SMS connection, notifying collectors when their favorite artist is about to drop
One tool, in particular, has served as multiple ah-moments for me as I created more content and found more strategic means of monetization; and it involved data.
🍄 Sign up for Bello’s private beta by RSVPing here.
As we continue to build a “non-shadow-bannable” (is that even a word?) audience/community in web3, data becomes core to everything we do and plan to do in the future.
With crypto-native creators using tokens as a means for community growth, aligning incentives, and relationship management, to name a few, understanding what’s happening under the hood becomes essential to making better-informed decisions.
There’s an ocean of opportunity to experiment and identify means of creation and monetization, and with that comes a wealth of data that you as the creator get more ownership and control over.
Knowing who your audience is and then being able to take action on that insight is key and will differentiate top web3 creators from the rest.
I use Bello to better understand who my collectors are and I let that data inform my content and sponsorship strategy.
It’s not being data-driven and using every key insight word for word, rather, it’s about being data-informed.
Being aware of who your collectors are, what they like, where they spend their time, and more importantly what they spend their money on is key to understanding why they’ve come to your community and how you can leverage that intel to make more confident decisions.
At the end of every podcast season, I issue non-transferable NFTs to my audience to collect as a token of appreciation for their participation. Season 6 had an epic turnout with over 9,500 NFTs minted.
I then use that data to understand their preferences and communities of choice, as well as their spending habits to better gauge what I can do to improve my community’s experiences on three fronts:
Throughout this article, I’ll break down each section by referencing examples from Bello’s data via the Execution Framework.
Identify - Pinpoint the data and take note of interesting findings.
Action - What action can you take now that you’ve identified this insight?
Let’s begin by looking at how I can leverage on-chain data to influence my content strategy.
In this section, I’ll break down various content creation opportunities worth exploring as signaled by Bello’s ‘Assets in Common’ section.
My mental model for processing these data points is finding connections between my mission as a creator and the NFTs and ERC-20s in common.
For starters, there are a few data points that signal something interesting and worth exploring in my community.
Mint Season 5
ZORBS by Zora
Zora API genesis hackathon
First off, seeing a 22% correlation between Mint Season 4 and Mint Season 5 collectors is rewarding indicating that I’m doing a good job converting existing collectors, and also tells me I’m doing a good job at introducing new members into my community.
It’s not great, I’d like to see a stronger percentage overlap between my existing community, but it's a good start to help me gauge my future Pin campaigns.
For Season 6 Pins, I made to sure to engage in more targeted email marketing via Hubspot.
There’s a 12.89% overlap between Zora collectors and Mint collectors. That immediately tells me I should create more content alongside Zora’s community.
I brought on two executives from Zora on the pod, and those episodes outperformed other episodes by 40% to 50% more downloads. Epic.
These two data points indicate that my collectors are native to music NFTs. Salem Ilese is a web3-native music artist, and Anotherblock is a music NFT platform.
Create more music NFT-related content. Maybe that should be the creator niche I double down on moving forward.
Funny enough, the core theme for Season 4 was centered around web3 music and hosted the leading heads building the crypto music scene. So seeing that overlap tells me I did a good job converting my topics of interest into collectors from the music NFT category.
This is also great because I can now go to web3 music brands and prove that overlap with my collectors and those interested in the web3 music space, but more on this in the Collaboration section.
There’s roughly a 5% overlap between my collectors and those who participated in ConstitutionDAO’s iconic $43M raise to buy the constitution.
Who from the core team is worth having that aligns with my guest curation strategy? The first person that comes to mind is Miguel Piedrafita, the purple hair developer and core to the DAO’s initial team.
Funny enough, I featured him for Season 6 of the podcast, and turns out that episode outperformed other podcast episodes by a long haul as measured by downloads and unique views too!
I participated in Krause House’s mirror crowdfund a while back when they raised money to buy an NBA team.
While their plans to buy an NBA team didn’t work out, they pivoted to investing in Ice Cube’s BIG3 basketball network.
For Season 5, I invited Ice Cube to join the podcast to discuss his future plans for an NFT-enabled basketball league.
On-chain data can better inform your content creation strategy by understanding what other NFTs and ERC-20s your collectors hold in common and inviting key members from those communities to your platform.
The next section is centered around collaboration and targets the question of how can I use these data points to find projects to join forces with.
Ideally, I’d like to better ingrain myself into their communities with the hopes of finding like-mindedness with members that weren’t exposed to Mint yet.
The first interesting insight I noticed was the overlap between my collectors and those who hold Friends With Benefits Pro, aka $FWB.
I’ve already had FWB’s mayor Alex Zhang on the pod and I frequently reference that community in my podcast. I’ve also been a member of the group since Season 2, but admittedly I’m not too active in the discord, rather I attend events.
There was a unique opportunity to attend the inaugural FWB Fest, and knowing what I know about the overlap in my collectors, I had to attend!
I got to meet a bunch of active listeners and Pin collectors, as well as introduce new folks to my community who had never heard about the podcast.
I had a feeling that there would be like-mindedness across the festival’s campgrounds, so by just being present, there was so much value to gain.
I’m bringing back Zora for this section because my gut tells me we should collaborate on an event together. They produce these amazing activations at conferences called Zoratopia and Mint should probably sponsor a future event.
Reach out to their team and see if they’d be open to collaboration for IRL events.
It requires a little creative energy to come up with ideas around how you could collaborate with collectors in common, but the outcomes can be incredibly rewarding!
Be thoughtful with how you approach your collaborations, making sure to revisit your community’s mission to find partners that can tag along with what you’re already doing.
The third and final section is rather simple in helping identify leads for brand partnerships and NFT price optimization.
Let’s start with scouting leads for brand deals.
Brands look for metrics on a creator’s audience to identify if they’re the right fit to collaborate with.
With every brand deal, I always reveal three things:
Google Analytics data
Podcast performance data across audio platforms like Spotify and Apple Podcasts
[NEW] Bello’s net worth and wallet age data
I can now tell brands that the majority of my audience is between 25-34 years old, live in the USA, are male, and have on average $7k to 10k in their hot wallet, and have about one year’s worth of experience in web3 based on their wallet age.
That’s huge and a game-changing profile that makes for a more convincing and fruitful collaboration.
Next, use Bello’s Assets in Common section to scout potential mission-aligned leads that you can work with.
Mint’s collectors are native to Aave and Polygon as indicated by the ERC-20s they hold in common: Aave interest-bearing STETH and Matic Token.
While Aave is a DeFi protocol, their sister company Lens Protocol targets web3 creators and is built on the Polygon blockchain.
Partner with Lens Protocol and have them collect my Sponsorship NFT to access promotional benefits for Mint Season 6.
Mint’s collectors are native to Zerion as indicated by those who collected the Zerion DNA 1.0 PFP.
Reach out to Zerion’s team, show them the data and find a creative way to collaborate.
Simple, right? Just identify and contact the right person on the team. Don’t overthink it and explore what’s possible with those who share your collectors!
Next up: finding the optimal price to sell your NFTs.
This next section covers how I’ve been able to find the right price to sell my Podcast NFTs.
I recognize that there are many ways to find the right price for an edition, one-of-one, PFP project, etc, though, at Bello, we’ve relied on a community’s existing purchasing behavior to optimize for the right price of future drops.
I start by looking at the Pricing Insights dashboard.
Interestingly enough, I learned that out of the 545 collectors across Seasons 4 and 5, they purchased 1,381 NFTs in the last 60 days, 817, or 59%, of which were purchased for less than 0.05 ETH.
So that tells me if I were to sell anything, my money spot is focusing on the less than 0.05 ETH section.
Furthermore, Bello was able to algorithmically recommend me a price to sell my next drop at by taking into consideration my collector’s existing purchasing behavior.
I don’t want to come off too greedy to my community or too cheap and not recognize my value. So using these pricing insights helped boost my confidence when making that critical decision.
Fast forward, I sold 33 editions of my episode at 0.03 ETH and it sold out in less than 24 hours.
Long live Podcast NFTs.
If you're a podcast creator looking for ways to manage your show or monetize your content, I hope this list of tools and platforms was helpful.
I know that data has been especially game-changing for me in terms of understanding my audience and making strategic decisions about the future of my show.
Bello is a new tool that's helped me take my podcast to the next level by allowing me to see detailed information about my collectors, what they love to collect, and their behavior on-chain.
If you're interested in trying it out, Bello is currently in private beta - but you can RSVP for early access here.
Thanks for reading!